AstraZeneca
I Art Directed and illustrated an internal project for AstraZeneca involving creating characters based on human organs for patients with CVRM (cardiovascular-renal-metabolic) risk. This involved creating a family of character based on our organs including the heart as the parent, the kidneys as the children, and the pancreas as the dog. It was great fun finding the personable characters within the organs and their shapes to relate them to family members in a way that we could then illustrate how they work together, and also how when one is struggling they all struggle. These were then animated and used for internal training at AstraZeneca.
Agency: Finger Industries - Storyboard artist: Ben Wild
