Enter the group chat campaign
Illustration, character design, animation, motion graphics, branding.
I created the logo and brand identity for the campaign “Enter the group chat” and also illustrated and animated the campaign video with @livityuk & friends on the new ‘Enter The Group Chat’ campaign aiming to give young people the space to share what they really think through debates, vox pops, live activations, and youth-led conversations. The UK Government has launched a survey exploring what it’s like growing up online, from social media and Al to online safety, screen time, and raising minimum age limits.
Together with @googleuk, @onsideyz, @mahdlo_youthzone, @futureyouthzone, @legacyyouthzone, @salford_ladsclub, @mediasmartuk and @nextgenmedia.uk, they are taking the conversation directly into youth spaces and making sure young people’s voices are heard!
Lemon Slayed is a Radler beer which originated in the hills of Germany as a low alcoholic beverage combining Lemon soda and beer, commonly drank by cyclists who rode there - Buxton being set in the hills of the peak district felt an affinity towards this theme which is how the cyclist scene in the hills of the peak district came to be the cover of this beer. The title of the beer had to feel juicy and refreshing to match the summery vibe of the can, which led me to illustrate the juicy hand lettered type for the title. Subtle waves border the back of the design giving a nod to the theme of rolling hills.
