PAC x Roar Sheffield exhibition
Exhibition, branding, identity, painting, prints, pizza boxes.
Isabella’s pizzeria and restaurant collaborated with the Sheffield contingency of @roarartists illustration agency to create the PAC x Roar exhibition. Tom J Newell, Suzi Kemp, William Exley and myself created original pieces as well as some of our popular past pieces to create the exhibition, alongside illustrating 20 custom pizza boxes which included a special print each of us designed.
I created the identity and branding for the event ranging from posters to the artists-inspired cocktail menu and our name cards.
Organised by @holy.giuda.
Lemon Slayed is a Radler beer which originated in the hills of Germany as a low alcoholic beverage combining Lemon soda and beer, commonly drank by cyclists who rode there - Buxton being set in the hills of the peak district felt an affinity towards this theme which is how the cyclist scene in the hills of the peak district came to be the cover of this beer. The title of the beer had to feel juicy and refreshing to match the summery vibe of the can, which led me to illustrate the juicy hand lettered type for the title. Subtle waves border the back of the design giving a nod to the theme of rolling hills.
