I had wanted to create my own GIFs for Instagram for a while, ever since doing 36 days of type using hand drawn frame by frame animations I could see something similar working for my GIFs.
I used adobe sketch to create the GIFs (but with far less frames than when I did 36 days of type) and made them into GIFs using after effects, adobe media encoder & photoshop.
I applied for my GIPHY account to be verified so the GIFs could be used through Instagram, and in the space of a few days several of the GIFs were trending and the views totalled over 50 million. 2 months later and the views quadrupled to over 200 million.
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