Sheffield Hallam digital prospectus
illustration, animation, character design.
I illustrated and animated a set of student profiles and a scene depicting the best things about Sheffield for Sheffield Hallam University’s digital prospectus.
The student profiles were so fun to bring to life as well as creating work that fit with the Sheffield Hallam brand identity and colour palette. There were 4 different student profiles that were picked to include on the landing page for the university’s online digital prospectus.
Art Directed by Chris Wilkinson.
It was important to depict as many parts of Sheffield’s most-loved elements into the scene as possible, the chosen one was based around Tramlines and the music in Sheffield, the thriving foodie scene, vintage & independent shopping venues, as well as the rolling hills that are great to go walking in.
The other scenes we developed included showing off Sheffield’s nightlife, and the independent shopping scenes that are all over Sheffield.
