Sheffield Hallam University Promise Campaign
Illustration, animation, cel animation, motion design, hand illustration, hand gestures.
I was commissioned by Sheffield Hallam university to illustrate and animate the hand gestures for their new Promise campaign. This involved creating multiple hand poses symbols as well as the main set of pinky promise hand positions. I brought these along with the logo lockup to life with motion which was used across the campaign. Art direction, typography and campaign creation by Chris Wilkinson.
The concept of Hallam’s Promise campaign is that from their student’s first day to their dream job, Hallam have implemented a seven-part promise giving them what they need to launch their career. This is for all undergraduates starting in or after September 2026, Sheffield Hallam promises hands-on learning, employer connections, lifelong career support and access to industry experience and expertise. This is the promise you receive for career long support beyond just the studying time.
